In a generation of endless selfies and attention-hungry YouTubers, Lorde courts enigma, harking back to the mid-'90s heyday of alternative dark-stars like Mazzy Star and Portishead that preferred to let their music do the talking. She's always been attracted to the small corners of inscrutability that hold fast in this time of digital ubiquity: She cites the long-anonymous U.K. dubstep titan Burial as one of her favorite artists, and says she wanted to emulate the Weeknd's cryptic, free-mixtape rollouts from 2011 when she posted her five-song debut EP, "The Love Club," on SoundCloud in New Zealand last November.
"I feel like mystery is more interesting," Lorde says. "People respond to something that intrigues them instead of something that gives them all the information-particularly in pop, which is like the genre for knowing way too much about everyone and everything."
That being said, here`s Lorde`s new song:
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